As launch editor-in-chief of JONES, a premium magazine for David Jones we celebrated more than just fashion. JONES included long-form journalism reflecting the times. It celebrated successful, strong and inspiring women, women contributing something meaningful to the world. Celebrity features, beauty and travel were also a big part of the mix. For a brand magazine JONES was sharp contemporary and great fun to edit. 

Its content matrix was smart and strategic; its digital and social channels aligned with the brand content, voice, look and feel. 

“Having a strong, editorially-driven content marketing strategy across print and digital is no longer a nice-to-have.  Nearly all major retailers, including online-only retailers, have a consumer-quality magazine that feeds high-quality editorial content into their digital channels. This delivers a curated edit with an independent voice and enables an efficient always-on content amplification strategy across platforms informing and inspiring our customer anywhere, anytime.” John Dixon CEO David Jones 2016



Karli Kloss/Georges Antonia
Angourie Rice; Jesinta Franklin/Nicole Bently
Isabelle Lucas /Jake Terrey
Duncan Killick
Maree Homer

Karli Kloss/Georges Antonia
Isabel Lucas / Zac Duffy

Marina Afonina
Caterina Scardino
Nicole Bonython-Hines
Sara Smith
Jessie Alymore
Thelma McQuillan
Sarah Ellison


Linda Jefferies
Claire Thomson