Multi-Media Content Specialist, Chief Storyteller and Creative Consultant.


Deborah has 20+ years experience leading teams across print, product and digital in the interior design and fashion space.

The founding editor-in-chief of award-winning interior magazine and lifestyle brand real living. Deborah conceived, launched and hosted the School of real living, the event component of the real living brand. Deborah held the role as editor-in-chief on real living for eleven years.

Deborah edited numerous other titles in both Sydney and London and most recently as founding editor-in-chief of award-winning JONES and Mr. Jones magazines for David Jones.

“Attention spans have shortened and a large percentage of so called 'content' hasn't been emotionally engaging, trusted, nor is it real, especially on social media.  A perception of cash for comment has eroded audience trust, as well as impacted advertising effectiveness. Everyone has jumped on the 'content' band wagon to the point where the word 'content' itself is overused and tired. We are overwhelmed and drowning in poor content.  Our time is being wasted and we just don't have the time to waste.”

Storytelling is a difficult art, but what’s even more difficult is doing it while also delivering on business outcomes. Having been in the business of creating stories for audiences for over 20 years there’s a hell of a lot I know about creating a beautiful, engaging story.”

Deborah works with Studio Snoop as Consulting Content Director for The Together Project - a global e-commerce platform and marketplace with purpose dedicated to making change by providing opportunity to skilled artisans around the world. The platform is launching late 2020.

THE ORIGINALS beach houses to fall in love with published by Bauer Media. Launch March 2020

My experience in developing award-winning editorial across platforms is something I can now share and welcome with brands. 

Let’s talk!

Photography Nick Scott